Privacy Policy

Information we collect

We collect the username and profile settings you provide, such as gender, language, preferred genres, and content preferences where available. We also collect messages, saved conversations, feedback, reactions, reports, and support communications. If you use image generation, we process your prompts, generated images, image references, and settings.

We use Firebase Authentication to identify accounts, including guest accounts. If you use Sign in with Apple, Apple may supply your name and email, including a private-relay email. Firebase may store this profile information, and Bella Chat stores the supplied email. We do not receive your Apple password.

Apple or Google processes payments made through its store. We and RevenueCat receive account identifiers and purchase records to manage transactions, subscriptions, restores, and access. Bella Chat also stores gem and quota activity. We do not receive your full card or bank-account details from store purchases.

We collect account and installation identifiers, IP addresses, device and app information, feature interactions, timestamps, crash and error reports, and performance information. Analytics can derive an approximate location from your IP address. Records can be linked to your account or installation, including when you use a guest account.

Please avoid including sensitive or confidential information in conversations. If you submit personal information about yourself or others, it is processed as part of your content. Some account and request information is necessary to provide the corresponding feature; without it, that feature may not work.

How we use information

We use information to:

• create and authenticate accounts and maintain settings
• provide AI conversations, saved history, and image features
• personalize responses using relevant history and preferences
• manage subscriptions, purchases, gems, and usage limits
• handle support, feedback, and reports
• measure feature use and diagnose reliability and performance issues
• prevent fraud and abuse and protect users and the service
• comply with law, resolve disputes, and communicate service changes

AI processing and service providers

To generate replies, we send prompts, relevant conversation history, character instructions, and applicable settings to AI providers. Image generation or regeneration can also involve an existing generated image or its reference. Our AI services include Google Gemini, xAI, and Mistral.

We use Langfuse to monitor AI operations and costs. These records can contain prompts, history, replies, account and conversation identifiers, timings, model details, and feedback — they are not limited to anonymous statistics. Staff and providers may access information as needed for the operational, support, safety, and legal purposes described here.

Other providers include AWS for hosting and databases; Firebase and Google Analytics for authentication, app configuration, usage measurement, and crash reporting; and RevenueCat for purchase and subscription management. Each receives the information relevant to its service. Apple and Google also handle their own sign-in or store activities under their own privacy notices.

Processing a conversation to generate a reply is different from using it to train a model. Provider retention and training practices depend on the services and settings we use.

Other disclosures

We may disclose information to advisers or authorities when needed to comply with law, handle claims, or protect rights and safety. We may also transfer information during a merger, acquisition, financing, or sale of our business, subject to applicable law.

Links you choose to follow to independent websites are subject to those websites' own privacy notices. This does not remove our responsibility for information we send to providers to operate Bella.

Retention and account deletion

We keep information for as long as needed for its purpose. We consider whether your account remains active, your requests to remove information, the need to investigate support or security issues, and applicable accounting, legal, and dispute requirements. Account and conversation records support your continuing use; diagnostic records support fault investigation; transaction records support purchases and required recordkeeping. These needs determine when records are deleted or irreversibly anonymized.

You can request account deletion by contacting us using the details below. Uninstalling the app does not delete your account. Removing a chat or image from view may not erase all stored copies.

If Bella Chat closes, this retention and deletion policy continues to apply to the information we hold.

Deleting your account and cancelling a store subscription are separate actions. Manage subscriptions through your Apple or Google Play account. Subscription renewal, refunds, and service discontinuation are addressed in our Terms of Use.

Your choices and rights

Depending on your location, you may request access, correction, deletion, a copy or transfer of your information, restriction of processing, or object to certain uses. You may withdraw consent where we rely on it. Where applicable, you may opt out of sale, sharing, targeted advertising, or certain profiling, and limit specified uses of sensitive information.

Contact us below to make a request. We may verify your identity and will respond within applicable legal deadlines. An authorized agent may act on your behalf where permitted. You may request an appeal where that right applies, and complain to your local data protection authority. We will not discriminate against you for exercising privacy rights.

Withdrawing consent does not affect earlier lawful processing. A feature may stop working if it needs the processing you decline.

International processing and security

Our primary backend and databases are in the United States. The operator and its providers may also process information in India and other countries, where privacy laws differ.

We use reasonable technical and organizational measures designed to protect personal information. No system is completely secure.

Adults-only service

Bella is for adults aged 18 or older, or a higher minimum age where required. If we learn that an ineligible child has provided personal information, we will take steps to close their account and delete their information, subject to applicable law. Contact us to report such a concern.

Updates and contact

We may update this policy and will revise the effective date shown above. We will notify you of material changes and obtain consent when required. Continuing to use Bella does not, by itself, grant consent to a new processing purpose.

For privacy questions or requests, contact support@bellachat.app.